"Given the day-to-day challenges of running a retail store, developing and growing a core base of engaged customers is a daunting task for most store managers. And the sheer number of shopping options available to customers in today's retail sector further complicates this task. Customers are now asking retailers, "Why should I buy from you?"
- Driving Organic Growth in Retail, Gallup Management Journal
The world of retail is becoming ever more challenging and complex, with the continued merging of traditional and online distribution channels, significantly overlapping customer segmentation, and a continuing trend of inorganic growth through opening up new stores or mergers and acquisitions. With decreased consumer spending worldwide, increasing competition and an already high level of market saturation, retail companies must find new and sustainable ways to adapt to market conditions. Retailers must not only deal with hard-number economic realities, but they also have to address the perceptions and beliefs of their customers. Now more than ever, retailers must focus on understanding customer behaviour and preferences, building enduring relationships and managing their brand image and promise -all to deliver the customer ever greater value.
Gallup has more than 40 years of experience working with leading retail companies, helping them to improve and sustain customer loyalty, drive team productivity and achieve organic growth goals. Through its retail company partnerships Gallup provides the right metrics and management tools to measure, manage and optimise the employee-customer encounter, helping retail companies to achieve their strategic growth and performance goals.
Learn more about Gallup's retail industry solutions:
Driving Store-Level Outcomes
Gallup is able to touch each level of a field organization -- including the store level -- with its diverse set of consulting tools, positively influencing client performance.
A Solutions-Based Consulting Partnership
Gallup uses an integrated consulting approach to help retail clients achieve goals and objectives by influencing business outcomes that are important to clients.
Retail Success Stories
Take a closer look at Gallup's successful retail consulting through the eyes of satisfied clients and retail industry experts in the Gallup Management Journal.
