The automotive industry has always been challenged by volatile raw materials costs and fuel prices, government regulations and safety requirements, and the effects of globalisation. Today, a sea change is occurring that will radically change the automotive industry forever. The industry is being transformed by the global financial crisis, fierce global competition, the need to address growing environmental concerns, and ever diversifying consumer preferences. For automotive companies to survive and prosper there is a pressing need for innovation, flexibility and operational excellence.
Gallup has worked with leading automotive manufacturers, suppliers and distributors to help them succeed in the midst of these challenges by aligning their brand, customer and employee strategies to drive sustainable growth. In our partnerships Gallup has customised performance management systems, transforming large workgroups into motivated and mutually supportive teams, with the result of increased overall per-person productivity. We have identified key drivers behind customer loyalty and emotional attachment for each client, reinvigorating their customer relationships and building world-class brand performance. We have a strong track record in helping automotive organisations improve financial performance.
Each of the success stories below provides a snapshot of an automotive client's business challenge, Gallup's solution, and the resulting impact on the client's financial performance.
Gallup Management Journal Articles
Toyota tackles an Audacious Goal