About Gallup Poll

By exploring the opinions and attitudes of citizens, Gallup facilitates the understanding of complex European and world issues and helps decision-makers shape their agendas. Gallup believes that collecting and sharing information is a vital part of policy-making and a key step in empowering citizens.

With over 70 years of experience, Gallup provides opinion polling, policy-related measurement and consultancy services for both public and private organisations. It can address the general public as well as specific target groups: decision-makers, youth, minorities, etc.

Gallup leads in the field of global in-depth surveys, relying on a worldwide network with a proven track record of efficiency and a high level of professionalism.

As a pioneering pollster, company founder Dr. George Gallup determined that in seeking the actual "will" of the people, his guiding principle would be independence. Dr. Gallup's initial breakthrough occurred in 1936, when he correctly predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency using a pioneering sampling approach. Gallup was active in the European arena soon after. The British Gallup Poll was founded in 1937 and a Gallup affiliated company was set up in France. Plans to set up companies in Czechoslovakia and Norway were interrupted by the outbreak of World War II. Outside of Europe, Gallup affiliates began operating in Canada in 1938 and in Australia in 1940.